SiliconANGLE· Maria Deutscher·2026-10-21 04:23· 1 hours agoTop DealsAI Score78

Salesforce to acquire Braze for $5.66B in cash

Salesforce to acquire marketing automation provider Braze for $5.66B

AI Overview

Salesforce agreed to acquire marketing automation provider Braze for $5.66 billion in cash.

Why it matters

The deal's 58% premium and Braze's 26% revenue growth show what buyers will pay for customer-data and campaign-automation assets as AI agents enter marketing workflows.

Source:SiliconANGLE · siliconangle.com

Enterprise Software M&A #M&A #Enterprise Software #United States

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