Acquisition · 2026-10-20 · Enterprise Software
Braze acquisition ($5.66B)
78
AI Score
Amount
$5.66B
Round
Acquisition
Lead
Not disclosed
HQ
US
Why it matters: The deal's 58% premium and Braze's 26% revenue growth show what buyers will pay for customer-data and campaign-automation assets as AI agents enter marketing workflows.
Salesforce agreed to acquire marketing automation provider Braze for $5.66 billion in cash.
- Participants:
- —
- Source:
- SiliconANGLE ↗ · Midu summary
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