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Salesforce agrees to buy Cresta, reportedly for $2.7B

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Salesforce has agreed to acquire Cresta Intelligence, a customer service automation startup whose platform runs AI voice agents and multi-agent ticket workflows. Salesforce did not disclose financial terms in its announcement; The Information reported the price is $2.7 billion. Salesforce expects the Cresta deal, along with its Braze acquisition, to close in its 2028 fiscal year, which starts next February.

AI-generated from reports · 2 hours agoUpdate

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Nov 4
  1. SiliconANGLETop Deals
    Salesforce to buy customer service automation startup Cresta for reported $2.7B

    Salesforce agreed to acquire Cresta Intelligence, a customer service automation startup whose platform runs AI voice agents and multi-agent ticket workflows.

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